MARKETING TO DUVAL AFRICAN AMERICANS

Once our target market reads your business profile, the process of making a buying decision is one of discovering and making informed choices based on the knowledge acquired from your profile.

Repetition is important, it’s a reminder to take action every time your profile is seen. If your business is making a difference in these communities your business or brand will grow expeditiously.

Placing your business profile in DUVAL – Moments in Time should be a part of your company cause marketing or Corporate Social Responsibility. Or, more colloquially: cause marketing occurs when a company does well by doing good in the communities.

As a business, you wouldn't have to worried about repetition in marketing, your profile will be seen over and over again, in one of the most brilliant coffee table books ever produced for this target market to date.

** If your business becomes the title sponsor of DUVAL – Moments in Time, you automatically get first rights of refusal to the naming rights of the traveling photography exhibition.

WHY

The reason why we are producing this book is that Jacksonville’s African Americans, particularly the youth, need something to show them visually the positive things that have happened here in DUVAL over the years. We need to promote a positive attitude in our communities.

In addition, people that move and live here must be constantly updated with what is good and great about Jacksonville from an African American perspective.

Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history. - Carter G. Woodson

So, the book is a record of historical events and people. It also allows us to use a portion of the funds to support organizations serving economically and socially disadvantaged youth through educational programs.